01IntelligenceEverything a growth strategy needs to know.Market · Buyer · Competition · The company02StrategyEverything a growth strategy has to decide.Position · Brand · Go-to-Market · Measurement03PresenceKnown before you are needed.Site · Content · Campaigns · Search and AI04ConversionEverything that helps your team close.Technology · Automation · Enablement · Optimization
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Everything a growth strategy needs to know.

Who buys, how many there are, what they pay, who else they consider, and where you lose them. Thirteen pieces of research, each ending in a written, sourced finding.

Market.
Buyer.
Competition.
The company.
The components

Thirteen questions.

Lines show where one finding draws on another. Open any component for how it is done.

Hover a component
What the findings feed

Findings become decisions.

Strategy takes the answers and makes three decisions: what to say, where to show up, and what to fix first.

Findings

Who picks, who approves, who signsIdeal customer
The count of companies that fit, by segmentMarket size
What each rival claims, and the open groundCompetitive position
Where the shortlist is formed, in orderBuyer journey
Who gets found, cited, talked aboutShare of voice
Where the motion leaks, timed by stageGo-to-market diagnostic
What the data says, and where it disagreesFunnel and data audit

Decisions

What to sayPositioning and message, aimed at the person who picks
Where to show upChannels chosen by where the shortlist forms
What to fix firstThe leak with the most recoverable revenue
Then we decide what to do with it.02 · Strategy

Tell us what you sell, and to whom.

We will tell you which of the thirteen we would run first.

Email Cyril cyril.meier@gocresto.com